Demystify digital marketing for business owners and managers — enough to set strategy, brief agencies and judge results.
Demystify digital marketing for business owners and managers — enough to set strategy, brief agencies and judge results.
Like all PSP programmes, it’s activity-based and built for transfer — participants practise with real scenarios from their own work, not generic case studies, and leave with tools they can use the next day.
Concrete, observable capability — the kind that shows up in everyday work.
Every outline is tailored after a short discovery conversation — this is a typical flow.
Tell us your audience and goal and we’ll tailor this programme — outline, examples and duration — to your organisation.
